For Pancreatic Cancer Action, we helped the public spot the signs of the most deadly common cancer —before it’s too late.

A social-first campaign (paid and organic) with OOH and radio ad support. We exceeded expectations, outperforming previous activity and crushing non-profit benchmarks.

• Total engagement exceeded 516,000 interactions, with an overall engagement rate of 9.28% (exceeds charity average: 2.03%)

• Across all social media, there were 146,411 video views – a 164% increase from 2024

• 51% of viewers watched the full video on YouTube