The brief
Change perceptions American Express isn’t widely accepted by restaurants.
The idea
Hijack and own the universally recognised gesture for paying the bill.
The brief
Give people a reason to visit Frankie & Benny’s, because it’s not for the food.
The idea
As an Italian-American restaurant, Frankie & Benny’s is all about dining in a booth. A Booth For Everyone is a playful expression of the welcoming, something-for-everyone offering.
The brief
Promote M&S Energy, a more sustainable supplier, in store.
The idea
Department-specific cross-selling of the green agenda.
The brief
Promote McDonald’s 24-hour restaurants
