Homeless Bank Accounts
Without a fixed address, it’s virtually impossible to open a bank account. Without a bank account, you can’t claim benefits, find work or keep your money safe.
HSBC launched non-fixed-abode bank accounts to help people without homes get back on their feet. I was tasked with raising awareness of the new product and getting the public thinking about the issue of financial exclusion.
• 2022 One Show Bronze
• 2021 Epica Grand Prix
• 2021 Epica Gold
• 2021 Cannes Lion Gold Outdoor
• 2022 One Show Bronze • 2021 Epica Grand Prix • 2021 Epica Gold • 2021 Cannes Lion Gold Outdoor
Results
Donations generated from the QR code helped Shelter get over 100 people off the street, with 1 in 5 scanners signing up to become regular donors.
The campaign resulted in a positive growth in brand associations too:
‘HSBC UK supports the UK community’ +10% Year On Year
’HSBC UK is a brand I would be proud to use’ +5% Year On Year
‘HSBC UK cares about customers’ +12% Year On Year